MY GOAl: BECOME ONE OF THE LEADING DESTINATION WEDDING AND EDITORIAL PHOTOGRAPHERS IN THE WORLD

I know what you're thinking… that's a very big goal, Lei! And I know it is. But if I say it out loud to everyone, to you, then I have to keep myself accountable and do everything I can to make that happen.

One step I knew I had to take to reach that goal was to invest in a branding and design agency to refresh my branding and website. Having a professionally designed logo, branding, and website can make all the difference and take a brand from looking like amateur-hour to a leader in the industry.

After searching for the perfect agency, I found Australian-based Hello Hello Studio. I fell in love with their elegant yet modern style and designs so I signed them up to work on my brand. It's by far the most I've spent on my business, even more so than my camera equipment, but the return I will get from it will be invaluable.

Here is the mood board (above) Hello Hello Studio created for me which includes design, text, and layout inspiration alongside my images to give me a feel for what they envisaged for the new brand. I love it!! It has the perfect mix of what my brand is: elegant, classic, stylish, sophisticated, modern.

Do you agree?

I loved every bit of the rebranding process and am excited that I now can share with you the finished product in all of its glory!

I’d love to hear from you if you have any comments or feedback!

Lei xx